Location: Back Office in India, servicing a Dubai-based Company
Job Description:
Overview: We are currently seeking a skilled and motivated Digital Marketing Executive to join our team remotely, operating from our back office in India. In this role, you will be responsible for implementing digital marketing strategies to support the marketing objectives of our Dubai-based company. The ideal candidate will possess a strong understanding of digital marketing techniques, excellent communication skills, and the ability to work independently while collaborating with team members based in Dubai.
Key Responsibilities:
- Digital Marketing Strategy: Assist in developing digital marketing strategies aligned with the company’s goals and objectives in coordination with the Dubai-based team.
- Content Creation: Create engaging and relevant content for digital platforms including website, social media, blogs, email newsletters, and other marketing collateral.
- Social Media Management: Manage the company’s social media profiles and presence, including content creation, posting schedules, community engagement, and performance tracking.
- SEO and SEM: Support SEO and SEM initiatives to improve the company’s online visibility, website traffic, and search engine rankings. Conduct keyword research, optimize content, and monitor performance metrics.
- Email Marketing: Assist in planning and executing email marketing campaigns to nurture leads, drive conversions, and promote products/services. Develop email lists, design templates, and analyze campaign results.
- Analytics and Reporting: Monitor and analyze digital marketing metrics using tools like Google Analytics, social media analytics platforms, and email marketing software. Prepare regular reports to evaluate campaign performance and provide actionable insights.
- Collaboration: Work closely with the Dubai-based marketing team to coordinate digital marketing efforts, align messaging, and ensure consistency across all channels.
- Stay Updated: Keep abreast of industry trends, best practices, and emerging technologies in digital marketing. Share insights and recommendations with the team to optimize marketing strategies.
Requirements:
- Master’s /Bachelor’s degree in Marketing, Digital Marketing, Communications, or related field.
- Proven experience in digital marketing roles with a strong track record of successful campaigns.
- Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Business Manager, email marketing software, etc.
- Solid understanding of SEO, SEM, social media marketing, email marketing, and content marketing.
- Excellent written and verbal communication skills in English.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Ability to work independently and manage multiple projects effectively.
- Experience working remotely and collaborating with international teams is a plus.
- Knowledge of the UAE market and cultural sensitivities preferred.
- Relevant certifications (e.g., Google Analytics, Google Ads) will be advantageous.
Benefits:
- Competitive salary package
- Professional development opportunities
- Collaborative and supportive work environment
How to Apply: Interested candidates are invited to submit their resume along with a cover letter outlining their relevant experience and skills to csdipbpo@gmail.com ]. Please indicate “Digital Marketing Executive Application – Remote” in the subject line of the email. We appreciate all applicants’ interest, and only shortlisted candidates will be contacted for further assessment.