The Company’s vision describes who we are; the company’s goals describe where we are going.
Vision is a combination of the company’s core Ideology, which never changes, and long-range
envisioned goals to which the company aspires, yet will always seek new and well researched products and services.
Creating great experiences for our Clients and employees with our company values.
Leading quality standards in the Industry and setting the benchmark for the region.
Innovating with Technology
To deliver Intelligent Customer Service by creating and delivering unparalleled world-class business tools.
To establish ourselves as the leading service brand in the region in the Landscape Industry, throughout UAE and beyond, to face the industry challenges of a Post-Dubai EXPO 2020 & Post-Oil era. To diversify into various related industries by establishing new divisions / companies in a Company within the Company Concept. To operate within the Landscape industry in a manner designed to promote service delivery excellence through partnership with Staff, Customers, Suppliers and Investors.
Core Ideology is a combination of the company’s core purpose and its core values
To exceed the expectations in Cost-efficiency, Enhanced Service Delivery, Premium Quality of Products & Services and Staff Satisfaction Levels for all our Business Partners – Italian Planters Staff, Customers, Suppliers & Investors .
Envisioned Future: Post-Oil Era
- The primary care of Customers
- Stimulate intense Customer Loyalty
- Encourage Employees to make decisions
- Diligently pursue new products & services
- Provide a competitive price in the market
- Education & Training of Staff
Become the Industry Leader in Middle East Region by facing the challenges of a Post-Oil Era.